Always Effortless jacket: ready when you are
Client: lululemon athletica
Product campaign photography
Product drop: The Always Effortless Jacket
Whether it's taking the dog out, running to get groceries or grabbing a quick coffee to wake her up—this light jacket is key to staying comfortable while she gets it all done. We are taken on a journey of multitasking while looking effortless, a reflection of the jacket that is ready when you are.
Photography used for lululemon ecom takeover on week of release and email to guest.
Shot in Malibu USA, with photographer Stacey Lamb.
