Youth olympic Games 2019
Client: International Olympic Committee
This campaign was for the Youth Olympic Games 2018 held in Buenos Aires. The campaign's purpose was to put the power into the hands of the athletes and give them the tools to create their own content under the campaign name; The Game Changers. This speaks to the concept that these athletes shouldn't be seen as future successful olympians but already successful athletes; they are in control of their story so we put them in control of the campaign content.
I built a visual language flexible enough to sit with the user generated content that would be produced over the games by the athletes, influencers and the wider target audience in The Game Changers Hub. While also defining look and feel for online marketing for global federations to use to promote the games.
User generated content
The purpose of the campaign toolkit was for the content creation hub, on site at the olympics, which contestants could get fun campaign graphics added in real time to their own content for posting.
