City Sweat Pullover: Summer hoodies are a thing
Client: lululemon athletica
Product campaign photography
Product drop: City Sweat Pullover in the new Sedona Sunset colour.
Released in late summer, this Men’s favourite product is shown allowing the model to make the most of the end-of-day summer rays, staying out past sunset in his warm and cozy City Sweat Pullover. Set in the desert to evoke warmth and using coloured environments to highlight the new Sedona Sunset colour.
Photography used for lululemon ecom takeover on week of release and email to guest.
Shot in Vantage WA USA, with photographer Coco Foto.
