Jessica elizabeth waters

#Andmuslim national campaign

Client: Muslim Womens network UK

This campaign was designed to combat racism in a time of conflict during 2016. To do this we created a national awareness campaign to represent the Muslim women in British society as diverse, upstanding and independant citizens of their local communities and across society at large.

Crafting a conceptually driven social campaign, depicting how a woman is more than just her faith. Art directing photo and film shoots and working with copy writer, Shams Mansur, on spoken word poetry for VOs, all crafted to show more than one side of their personality and profession. To break the stereotype of a 'traditional Muslim woman'.