lululemon selfcare launch
Client: lululemon athletica
This page shows the creative direction for the launch of lululemon selfcare, the first new category lululemon launched since it was founded. lululemon selfcare products are designed to solve sweaty problems – offering a selection of personal care items such as deodorant, lip balm, dry shampoo, face moisturizer and body lotion.
The body of work for the launch was diverse and comprehensive. This included, building a brand platform, product packaging naming and design, in store fixture design, omni channel launch campaign, 10k experiential booth design and launch event in New York. The selfcare creative team was small but mighty and consisted of Mindy Lee, senior designer, Dan Nelken on copy and led by myself.
Window vinyl designs across all stores celebrating the launch of selfcare
Launch event in New York
Selfcare fixture launching into 150 store in North America
Product trial booth, designed to travel to lululemon 10k & half marathon events
selfcare Packaging
The core packaging design system was developed with Pentagram, New York.
3d Animations for social
To promote selfcare on lululemon social channels I worked with talented
3D motion designer Moreno le Comte on fun animations used on social.
product in use
Photography to appear on lululemon.com to show texture of formula and packaging details.
