sweat-tested by__ video series
Client: lululemon athletica
To help share the product benefits and show how to use lululemon selfcare we created a series of videos with lululemon ambassadors. Having professional athletes ‘sweat-test’ the products and share their thoughts built the credibility of the selfcare line. We shot them in lululemon’s first experiential store in Chicago where there are classes and locker rooms, cross-pollinating lululemon’s offerings.
This was cut for social assets as well as long form on lululemon’s youtube channel and as a how to use video on lululemon.com product pages. See youtube edits below:
Film production by The Heist productions
