Jessica elizabeth waters

no more big smoke

Client: Mayor of London

This integrated campaign helped the Mayor of London share his vision of a cleaner, greener London. His pledge was to reduce increase air quality in a staggered approach of pollution reduction. The campaign headline was ‘No More Big Smoke’ which came to life as a awareness campaign of the mayor’s goals and showed up overtly in public spaces such as billboards and London underground ad space. We also paired with Citymapper app to integrate a ‘No More Big Smoke’ travel option, offering a route that would cause less pollution.