odara brand
Client: Odara Wellness Centre
This is a branding project for Odara, the fastest growing women’s network in the Midlands. Offering a mixture of services where women have the opportunity to grow personally, professionally and socially. The centre offers a gym with pool, group yoga classes, a spa as well as ESL lessons and guidance counselling.
I created a brand for ODARA that felt modern, fresh, professional and geared to women. All gravitating towards a 'wellness space'; a consistent theme throughout the brand. The fluid, overlay design reflects the free spirited sisters that run it, high in energy, with a mixture of cultures and positive flow. The primary logo’s circular form represents the safe space the centre offers.